“CRAZY HOUSING…”campaign is continued with new motifs!
With Berlinovo Apartment GmbH’s market introduction in May 2014, we also started the “CRAZY HOUSING…” campaign in the media. The resonance on the new appearance combined with the marketing instruments employed was uniformly positive. We therefore decided to continue the campaign with new motifs. For the shoot of the new motif, we were able to acquire the famous Berlin photographer Oliver Rath, who has already photographed numerous celebrities such as Boris Becker, Karl Lagerfeld, Terry Richardson and Eva Padberg. Since 2012, he has run his own gallery for photography and modern art in Berlin.